Episode 18

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Published on:

3rd Jun 2025

Simple Marketing with Allan Dib

Get your free copy of The Smart Sales System.

The step-by-step sales framework built for trade business owners.

https://tradesformation.systeme.io/smartsales

If your marketing feels busy but your growth feels stuck, your strategy is too complicated.

Adrian Fadini jumps on the mic with Allan Dib from Lean Marketing to walk through it step by step.

Allan explains how simplifying your marketing can sell over a million books, grow businesses across the world, and still work for a small trade business on a tight budget. He unpacks the One Page Marketing Plan mindset, why boring businesses win, and how to build lean marketing that is simple to run, easy to scale, and hard for competitors to copy. He also opens up about his own transformation in fitness, mindset, and identity, and how that shift powers everything he builds.

When your marketing is simple, clear, and repeatable, you get freedom: better clients, better prices, and a business that grows without burning you out.

What You’ll Learn

  • Why simplicity is the real unfair advantage in marketing
  • How “random acts of marketing” quietly destroy your strategy and budget
  • How to build a lean marketing infrastructure that supports growth instead of chaos
  • How to unlock the goldmine in your email list without spamming people
  • Practical ways to stand out in a crowded trade market
  • How identity shifts drive better decisions in business and life
  • Smart ways to use AI and automation without losing your point of difference
  • What makes a unique selling proposition actually unique and believable

In this episode:

00:00 Why simplifying your marketing changes everything

05:20 One Page Marketing Plan and selling over a million books

12:45 Killing “random acts of marketing” and going lean

20:30 Email marketing, customer experience, and real retention

28:50 Standing out in a saturated trade market

36:40 Identity shifts, fitness, and what really drives success

45:10 Using AI and automation without losing your edge

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/


Connect with Allan Dib

Website: LeanMarketing.com/unlocked

LinkedIn: https://www.linkedin.com/in/allandib/

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About the Podcast

TF Unlocked: The Tradie Business Podcast
Sell. Scale. Systemise - The no BS podcast for Home Service Tradies
TradesFormation Unlocked with Adrian Fadini - the tradie business podcast for Plumbing, Electrical, HVAC, and home service business owners who want to grow with confidence.

This is your wake-up call. Your line in the sand. The moment you stop grinding through jobs and start building the business you know you’re capable of.

If you’re in the home service trades - Plumbing, Electrical, HVAC, and beyond this podcast cuts straight to what actually shifts your results: selling with confidence, leading with clarity, tightening your systems, and creating growth you can sustain.

Every episode gives you real stories, practical tools, and the kind of insights that get you out of your head and into action.

It’s time to step up.
It’s time to take control.
And it’s time to build a business that works without burning yourself out.

About your host

Profile picture for Adrian Fadini

Adrian Fadini

Adrian Fadini built Plumber To The Rescue from the ground up and turned it into one of Sydney’s most respected service trade businesses. He knows what it takes to build something that lasts—because he’s lived it.

After selling the business to his biggest competitor in 2012, he stayed on for two years, securing major commercial accounts—strata firms, pub groups, and businesses needing ongoing plumbing and electrical services.

Through it all, Adrian learned the power of training—not as a nice-to-have, but as a non-negotiable. It’s how he levelled up his team, created consistency, and built a business that could grow without him in the driver’s seat.

For over a decade, Adrian’s been coaching tradies across the service trades—plumbing, electrical, HVAC—you name it. He’s worked with clients at every stage, from solo operators trying to get off the tools to multi-million dollar businesses chasing serious scale.

Now, he brings all that experience to the table—real-world strategies, proven systems, and a genuine drive to help other tradies sell better, scale stronger, and systemize for long-term success.