Episode 20

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Published on:

29th Jul 2025

Stop Losing Leads with Ryan Fenn

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https://tradesformation.systeme.io/smartsales

Your leads are not the problem. Your follow-up is.

Adrian Fadini connects with Ryan Fenn from CHIIRP for a straight-talking deep dive into it.

Ryan went from a $500 windshield repair hustle to building CHIIRP, a sales automation platform generating 800K dollars a month and supporting trade businesses around the world. He walks through how he fixed his own follow-up gaps, bootstrapped a tech company without investors, and built systems that make sales teams feel faster, sharper, and more human - not replaced. You will also hear how comedy, faith, and service shaped the way he leads and sells.

Your pipeline is already full of opportunity. This episode shows you how to stop leaking it and start converting it into real growth and freedom.

You’ll learn:

  • Why so-called "bad leads" are usually under-followed, not broken
  • How follow-up speed, timing, and consistency impact your sales results
  • What it takes to grow a tech company without outside capital
  • How to use campaign codes and smart automation to create trackable, shareable wins
  • A practical way to layer CHIIRP on top of platforms like ServiceTitan instead of competing with them
  • How AI and automation can elevate your team instead of replacing them
  • Why faith, gratitude, and a mindset of service change the way you sell and lead

In this episode:

00:00 From 500 dollar windshield repairs to tech founder

06:15 Scaling a gas station side hustle into a real business

13:40 The follow-up problem and the birth of CHIIRP

21:05 Campaign codes, automation, and creating wins your team can share

29:30 Working with ServiceTitan and other platforms instead of fighting them

37:20 AI, people, and why automation should make your team superhuman

45:10 Faith, gratitude, and building a business that actually serves

Follow TradesFormation

https://link.me/trades_formation

https://tradesformation.com.au/


Connect with Ryan Fenn

Website: https://chiirp.com/

LinkedIn: https://www.linkedin.com/in/ryan-fenn-76568b165/

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About the Podcast

TF Unlocked: The Tradie Business Podcast
Sell. Scale. Systemise - The no BS podcast for Home Service Tradies
TradesFormation Unlocked with Adrian Fadini - the tradie business podcast for Plumbing, Electrical, HVAC, and home service business owners who want to grow with confidence.

This is your wake-up call. Your line in the sand. The moment you stop grinding through jobs and start building the business you know you’re capable of.

If you’re in the home service trades - Plumbing, Electrical, HVAC, and beyond this podcast cuts straight to what actually shifts your results: selling with confidence, leading with clarity, tightening your systems, and creating growth you can sustain.

Every episode gives you real stories, practical tools, and the kind of insights that get you out of your head and into action.

It’s time to step up.
It’s time to take control.
And it’s time to build a business that works without burning yourself out.

About your host

Profile picture for Adrian Fadini

Adrian Fadini

Adrian Fadini built Plumber To The Rescue from the ground up and turned it into one of Sydney’s most respected service trade businesses. He knows what it takes to build something that lasts—because he’s lived it.

After selling the business to his biggest competitor in 2012, he stayed on for two years, securing major commercial accounts—strata firms, pub groups, and businesses needing ongoing plumbing and electrical services.

Through it all, Adrian learned the power of training—not as a nice-to-have, but as a non-negotiable. It’s how he levelled up his team, created consistency, and built a business that could grow without him in the driver’s seat.

For over a decade, Adrian’s been coaching tradies across the service trades—plumbing, electrical, HVAC—you name it. He’s worked with clients at every stage, from solo operators trying to get off the tools to multi-million dollar businesses chasing serious scale.

Now, he brings all that experience to the table—real-world strategies, proven systems, and a genuine drive to help other tradies sell better, scale stronger, and systemize for long-term success.