Episode 4

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Published on:

23rd Sep 2020

Episode 4: Part 3: Dan Kerr from Service.com.au

This week Adrian brings the 3rd and final part of his conversation with the incredible Dan Kerr from Service.com.au. Dan is an engineer by qualification, but has spent over 10 years in the sales and marketing space, half of which he has been spent working in the trades industry. 6 years ago, Dan and his co-founders Jacob Banks and Dexter Devlin set out to create an online marketplace that would connect Australians with verified and peer-reviewed trades and service providers. From Plumbers to Painters, Electricians and more, get multiple quotes in one place. Since its inception, the platform has connected over 500, 000 Australians with local professionals.

In the last installment of this three part series, Dan and Adrian discuss the strategies and techniques that can launch your business into the next phase.

For more from Dan, you can follow him on LinkedIn: https://www.linkedin.com/in/dan-kerr-0924ab8a.

To find out more about service.com.au, visit the website at Service.com.au. PLUS, sign up to the TradesFormation Coaching Program in the month of September to qualify for a FREE 12 month membership to Service.com.au, valued at $847+GST*.

*This promotion is subject to service.com.au demand in your local service area. All new clients signing on under this promotion will be referred to a Service.com.au representative to assess their eligibility.

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About the Podcast

TF Unlocked: The Tradie Business Podcast

Sell. Scale. Systemise - The no BS podcast for Home Service Tradies

TradesFormation Unlocked with Adrian Fadini - the tradie business podcast for Plumbing, Electrical, HVAC, and home service business owners who want to grow with confidence.

This is your wake-up call. Your line in the sand. The moment you stop grinding through jobs and start building the business you know you’re capable of.

If you’re in the home service trades - Plumbing, Electrical, HVAC, and beyond this podcast cuts straight to what actually shifts your results: selling with confidence, leading with clarity, tightening your systems, and creating growth you can sustain.

Every episode gives you real stories, practical tools, and the kind of insights that get you out of your head and into action.

It’s time to step up.
It’s time to take control.
And it’s time to build a business that works without burning yourself out.

About your host

Adrian Fadini

Adrian Fadini built Plumber To The Rescue from the ground up and turned it into one of Sydney’s most respected service trade businesses. He knows what it takes to build something that lasts—because he’s lived it.

After selling the business to his biggest competitor in 2012, he stayed on for two years, securing major commercial accounts—strata firms, pub groups, and businesses needing ongoing plumbing and electrical services.

Through it all, Adrian learned the power of training—not as a nice-to-have, but as a non-negotiable. It’s how he levelled up his team, created consistency, and built a business that could grow without him in the driver’s seat.

For over a decade, Adrian’s been coaching tradies across the service trades—plumbing, electrical, HVAC—you name it. He’s worked with clients at every stage, from solo operators trying to get off the tools to multi-million dollar businesses chasing serious scale.

Now, he brings all that experience to the table—real-world strategies, proven systems, and a genuine drive to help other tradies sell better, scale stronger, and systemize for long-term success.