Episode 2

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Published on:

15th Jul 2020

Episode 2: Cian Mcloughlin on Win Loss Analysis

On today’s episode Adrian chats with Cian Mcloughlin, the founder and CEO of Trinity Perspectives, author of the Amazon #1 best seller Rebirth of the Salesman and co-author of Amazon #1 best seller Secrets for Business Success and has been voted one of the Top 50 Sales Blogs in the world for four years running.

Trinity Perspectives is a boutique training and consulting company specialising in Win Loss Analysis and Sales Transformation, and in this conversation Cian talks about how Win Loss Analysis can apply to your trades businesses.

To find out more about Cian and Trinity Perspectives, you can head to the Trinity Perspectives website (https://www.trinityperspectives.com.au/)and follow Cian on LinkedIn (https://www.linkedin.com/in/cianmcloughlin/).

Plus, Cian has been generous enough to share a FREE copy of his bestselling book Rebirth of the Salesman with today’s listeners. Download your copy here: https://f.hubspotusercontent10.net/hubfs/5171165/Rebirth%20of%20the%20Salesman%20free%20download.pdf.

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About the Podcast

TradesFormation Unlocked

Sell. Scale. Systemise - The no BS podcast for Tradies

🔥 Description:
Welcome to TradesFormation Unlocked with Adrian Fadini — the no-BS podcast for tradies ready to break free from the tools and build real businesses. We dive deep into the sales, systems, and strategies that drive serious profit and sustainable growth. Whether you’re scaling your team, systemizing your ops, or just sick of doing it all yourself — this is your blueprint to sell smarter, scale faster, and systemize like a pro.

Raw insights. Real stories. Tactical gold.
Let’s get you off the tools and into control.

About your host

Adrian Fadini

Adrian Fadini built Plumber To The Rescue from the ground up and turned it into one of Sydney’s most respected service trade businesses. He knows what it takes to build something that lasts—because he’s lived it.

After selling the business to his biggest competitor in 2012, he stayed on for two years, securing major commercial accounts—strata firms, pub groups, and businesses needing ongoing plumbing and electrical services.

Through it all, Adrian learned the power of training—not as a nice-to-have, but as a non-negotiable. It’s how he levelled up his team, created consistency, and built a business that could grow without him in the driver’s seat.

For over a decade, Adrian’s been coaching tradies across the service trades—plumbing, electrical, HVAC—you name it. He’s worked with clients at every stage, from solo operators trying to get off the tools to multi-million dollar businesses chasing serious scale.

Now, he brings all that experience to the table—real-world strategies, proven systems, and a genuine drive to help other tradies sell better, scale stronger, and systemize for long-term success.